Build journeys that adapt to every customer reply
Run multi-channel campaigns across WhatsApp, SMS, and voice — with AI that reads every reply, branches the journey in real time, and writes outcomes back to your CRM. No code. No stitching gateways.
Stop running campaigns. Start running journeys that adapt.
Reach customers across every live channel
WhatsApp, SMS, voice — all native, all in one journey. No stitching multiple gateways or losing context between channels mid-campaign.
AI that adapts the journey in real time
Cleva reads every reply, classifies intent, and adjusts the next step automatically. Branch on signal, not on a static rule tree.
Outcomes wired to your business
Define what counts as a conversion, a recovery, or a risk. The campaign engine scores every contact and feeds learnings into the next campaign automatically.
Four lifecycle stages. One platform. Real outcomes.
From acquisition to recovery — every customer-stage moment runs as an adaptive journey, not a manual touch.
Acquisition
Convert ad clicks and inbound leads into qualified contacts with multi-channel welcome flows.
Activation
Get new customers to their first ‘aha’ moment without manual nudging from your team.
Retention
Keep engaged customers active with timely, contextual touches across every channel they use.
Recovery
Win back drop-offs and recover at-risk accounts with adaptive multi-channel sequences.
Every journey type your marketing and ops teams need
See exactly how each journey runs
Switch tabs to watch four real journey types — onboarding, cart recovery, A/B promotional, and win-back — in motion.
Get every new contact to their first action — automatically
Trigger on first signup, send a welcome WhatsApp, wait 24h, nudge to complete profile, escalate to SMS if dormant, hand off to a human if high-intent.
Built as one orchestration layer, not stitched from parts
Every channel, every journey, every outcome — in one platform your team actually ships in.
Drag-and-drop journey builder
Build journeys visually — triggers, branches, waits, channels, and outcomes. No code. Marketing teams ship campaigns without engineering.
AI-assisted branching
Cleva reads reply intent and routes the next step automatically — qualified, follow-up, escalate, or skip. The journey adapts without you rewriting it.
Native multi-channel orchestration
WhatsApp, SMS, and voice live inside the same journey graph. Send, wait, fall back, or escalate — the platform handles channel switching automatically.
Outcome rules engine
Define conversions, drop-offs, and risk events as data-driven rules. Every campaign scores contacts the same way — and outcomes flow back into the next journey.
Built for the journey your industry actually runs
Onboarding KYC drop-offs and missed payment reminders cost real revenue.
From audience to outcome — five stages, one platform
Every campaign moves through the same five stages. The platform handles channel switching, AI branching, and outcome scoring automatically.
Build your audience
Static lists, dynamic segments, or live CRM queries — define who enters the journey. Audiences re-evaluate continuously as customer attributes change.
Set the trigger
Time-based, event-based, or behaviour-based. Cart abandoned, signup, dormant 30 days, EMI due tomorrow — any signal from your stack can fire a journey.
Design the journey graph
Drag in channel sends, waits, decisions, and branches. Multi-channel by default — WhatsApp → SMS fallback → voice escalation, all in one canvas.
Let AI adapt the path
Cleva reads every reply, classifies intent, and picks the next branch automatically. The journey stays adaptive without you rewriting it.
Score outcomes & feed back
Conversions, drop-offs, and risk events flow back to your CRM in real time — and feed the next campaign automatically.
Engineered for serious multi-channel orchestration
Book a 30-min consultation
Show us your current campaign stack — channels, journeys, the workflows your team runs by hand. We’ll map out a 30-day rollout plan.
Book consultationTalk to Cleva on WhatsApp
Skip the form. Message Cleva and ask anything about journey design, AI branching, channel pricing, or integration timelines — and feel the same AI you’ll deploy in your own campaigns.
Open WhatsAppEverything teams ask before launching their first journey
AI branching, A/B testing, CRM integration, throttling, fallbacks — answered honestly.
Launch your first AI-adapted journey
Multi-channel, AI-branched, CRM-integrated. We’ll get you live in your first week.