App Builder · Powered by Flex

Where your customer reality lives

Build the contact center, collections, and CRM apps your team actually uses — with custom tables, Flex Workspace screens, and native channel integration. Every WhatsApp reply, voice call, and campaign outcome flows into one customer record.

Custom tables + relationships Drag-and-drop screen builder Native channel integration
Contacts table
Live customer record · 4 of 24,180
Preview
ContactChannelStatusLast touch
AS
Anya Sharma
WhatsApp
Replied
2s
RK
Rohan Kapoor
Voice
AI-handled
5s
PM
Priya Mehta
SMS
Delivered
8s
VI
Vikram Iyer
WhatsApp
Booked demo
12s
Live · channel events flowing in+ add field
Why App Builder

The customer-data layer your channels and AI all read from

Tables
as flexible as a spreadsheet

Custom data tables for any business object

Define contacts, tickets, leads, accounts, appointments — with fields, relationships, and views. The data structure your team actually needs, not a forced template.

No code
needed to ship

Operational screens for every team

Drag-and-drop Flex Workspace builds the dashboard your agents and managers live in. Call context, queue views, action buttons — wired to your tables.

Unified
customer record

One source of truth for every channel

WhatsApp replies, SMS events, voice transcripts, campaign outcomes — all flow into the same record. Stop reconciling data across tools.

Same data, every view

One table. Every view your team needs.

Same records. Different lenses. Switch between table, kanban, calendar, and chart — your data structure stays one, the way you work with it changes.

Sales pipeline
table view · 6 of 184 records
Preview
ContactStageValue (₹L)
Anya S.Qualified12.0
Rohan K.Demo24.0
Priya M.Active18.0
Vikram I.Demo30.0
Meera P.Won42.0
Arjun N.Qualified9.0

Every field, every record — exactly where your team expects

The view your team already understands. Sort, filter, group, and edit — with the speed of a spreadsheet but the integrity of a database.

Apps you can build

Every operational app your team has been waiting for

Contact center
Collections workspace
Sales CRM
Service desk
Lead pipeline
Appointment scheduler
HR hiring tracker
Inventory tracker
Asset register
Survey platform
KYC workflow
Operations dashboard
Contact center
Collections workspace
Sales CRM
Service desk
Lead pipeline
Appointment scheduler
HR hiring tracker
Inventory tracker
Asset register
Survey platform
KYC workflow
Operations dashboard
App templates

Start from a working app, not a blank canvas

Production-tested templates with tables, screens, workflows, and channel integration pre-wired. Customise, don’t start from zero.

Contact Center template
Inbound + agent dashboard · ready to deploy
Pre-built
Contacts table
Tickets table
Call context panel
Quick actions widget
Wire to Voice channel
Live transcript view

What every agent sees when a call connects

Customer record, open tickets, recent campaign touches, AI summary, action buttons — all on one screen, no tab-switching.

The CX backbone

App Builder isn’t a sidecar tool. It’s the spine.

Every other CleverStack pillar reads from or writes to your tables. One source of truth — campaigns, channels, AI, analytics all agree.

Campaign Centerqueries audiences
AI Agentsread context
Your tables
Contacts · Tickets · Accounts
Channelswrite events back
Analyticsrolls up outcomes
Why CleverStack

The CX operating layer your team builds on

Tables, screens, channels, AI, and analytics — all designed together. One source of truth that every customer touchpoint reads from and writes back to.

Drag-and-drop Flex Workspace

Build the screen your agents see — table views, record cards, action buttons, channel context — by dragging components into a canvas. No HTML, no React, no engineer.

Native channel integration

Embed WhatsApp threads, call logs, and SMS history directly into any screen. Channel events fire workflows. No data ETL. No middleware.

Real-time segmentation engine

Every audience for a campaign is a query against your tables. Segments re-evaluate live as customer attributes change — no static list dumps.

Built-in analytics + dashboards

Counts, conversion rates, channel performance, SLA breaches — all queryable directly off your data. No second BI tool to license.

By industry

The apps your industry actually builds

The problem

Customer data scattered across loan, card, deposit, and CRM systems — no unified view for collections or service.

BFSI apps you can build
Collections workspace
KYC workflow tracker
Loan origination app
Customer 360 dashboard
How it works

From idea to live operational app — five steps

Most teams ship their first app in days. Add complexity later as you learn what your team actually needs.

01

Define your tables

Name the objects your team works with — contacts, tickets, deals, accounts. Add fields, set types, link related tables.

02

Build your screen

Drag table views, record cards, channel widgets, and action buttons into Flex Workspace. The screen your team actually uses, no HTML.

03

Wire your channels

Embed WhatsApp threads, voice transcripts, and SMS history directly into the screen. Channel events fire workflows automatically.

04

Define workflows

When a field changes, a record is created, or a campaign outcome lands — trigger automations. No code for the common paths.

05

Deploy + analyse

Switch between table, kanban, calendar, and chart views. Roll-up metrics live. No second BI tool, no second login.

Built to handle

Engineered for serious operational workflows

Multi-table
relationships, foreign keys, joins built in
Real-time
audience queries + dashboards
Native
channel integration — WhatsApp / SMS / Voice
Built-in
analytics — no second BI tool needed

Book a 30-min consultation

Show us the apps your team needs — contact center, collections, CRM, service desk. We’ll map a 30-day rollout plan.

Book consultation

Talk to Cleva on WhatsApp

Skip the form. Message Cleva and ask anything about tables, screens, integrations, or pricing — and feel the same AI you’ll deploy in your apps.

Open WhatsApp
FAQ

Everything teams ask before building their first app

What teams build, how channels sync, custom views, permissions, migrations, scale, extensibility — answered honestly.

Most teams start with a contact-center workspace — a single screen their agents see on every customer interaction, with the customer record, ticket history, channel context, and quick actions in one place. From there it expands: collections workspaces, sales CRMs, service desks, appointment schedulers — each one connected to the same underlying tables, channels, and analytics.

Build the apps your team has been waiting for

Tables, screens, workflows, channels — all in one platform your team actually ships in.